Category: Web Development

This category has 20 posts

Tower of Babel 2.0: How Schema.org & Microdata Can Change the Web

Welcome back to aimClear’s coverage of #SMX East 2011! Ah, the fine art of communication. In the good old days, we could all freely converse with one another. Then, some brilliant folks got the idea to erect the Tower of Babel to get closer to the Big Man Upstairs, and we all know what happened […]

By on September 14th, 2011

WordPress SEO: Embrace the CMS, Empower the People #SESSF

Day 2 of #SESSF fired out the gate in awesome fashion with WordPress: Power to the People. This?session, moderated by?Matthew Bailey (@sitelogic), featured in-depth looks at?the SEO?capabilities of sites like WordPress. Speakers Christopher Auman (@sanctuarymg), President and Senior Strategist of Santuary Media Group, and Paulo Pessanha (@treetweet), Director of Search Marketing at TREE truly empowered […]

By on August 17th, 2011

Information Architecture: Are Your Customers Lost?

So you’ve paid close attention to the SES Chicago 2009 coverage of PPC sessions, you’ve cleaned up your SEO and monitored analytics. OK, but how about the session dealing with the piece at the core of your website’s performance? We’re talking about information architecture here, and without it potential customers visiting your site will be […]

By on December 10th, 2009 4 Comments

Does Your Website Pay? 6 Hidden Success Criteria

Cash and ROI from ecommerce is easy to calculate. Measuring income from AdSense and other affiliate revenue is simple for publishers to weigh, in order to validate investments in content, SEO or arbitrage. Leads are easy to count, as are associated PPC expenses. However, evaluating a website’s ongoing profitability is often not quite so cut […]

By on January 4th, 2009 6 Comments

The Gigantic SEO Client Technical Checklist

Though most application configurations are somewhat “standard,” nearly every website’s technical architecture includes (at least some) idiosyncratic features. Over time we’ve learned the importance of gaining proper understanding and access credentials, before evaluating sites and/or taking on new clients. There are many different content management systems (CMS), server models, database programs, maintenance utilities, analytics packages, […]

By on October 6th, 2008 8 Comments

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